Legal · Multi-stakeholder
Weitz & Luxenberg
Running a national plaintiffs' law firm redesign across attorneys, compliance, and two outside agencies.
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The challenge
A complete redesign for a prominent national law firm — with partners, attorneys and compliance on the inside, and separate design and development agencies on the outside. The site had to be modern and authoritative, satisfy strict legal advertising rules, and stay legible to users arriving in some of the worst moments of their lives.
My role
What I actually did
- Strategic liaison. Primary point of contact and project lead between the firm's internal teams and the third-party design and development vendors.
- Requirements translation. Ran stakeholder interviews to pin down business goals, user needs and compliance constraints, then turned them into creative briefs and technical specs the agencies could actually build from.
- Cross-functional QA. Held the feedback loop between attorneys, compliance and vendors so every deliverable cleared the bar for accuracy, professionalism and risk.
- Unified delivery. Integrated two separate workstreams into one coherent product, focused on performance, accessibility and user trust.
Outcome
Delivered on time and in scope. The project is the clearest demonstration of the non-technical half of this work: managing complex multi-stakeholder digital projects, operating inside a regulated environment, and turning a pile of conflicting inputs into one thing that works.
Questions
About this project
How do you run a website redesign for a large law firm?
Slowly, and with the stakeholders in the room. A national plaintiffs' firm redesign means attorneys, a compliance team and two outside agencies all holding a veto. The technical work is the easy half. The real job is sequencing decisions so that no one is surprised, compliance sees language before it ships, and the site launches without a single practice area losing its rankings.