Brooklyn, NY · est. 2012
Your customers are asking. Make sure your site is the answer.
I design and build custom websites for NYC businesses, and I build them to be found — on Google, in AI answers, and in whatever people are searching with next. Not bolted on afterward. Built in from the first heading.
15+ years, one person. You talk to whoever is building your site — no account managers, no handoffs.
What I do
Four things, and they all reinforce each other
Search has split into three channels. A site that only answers to one of them is leaving the other two on the table.
SEO — Search Engine Optimization
Technical SEO, keyword-mapped content, schema markup, and Core Web Vitals, so your site ranks on Google and Bing.
AEO — Answer Engine Optimization
Content and structured data shaped so you become the featured snippet, not the fourth blue link under it.
GEO — Generative Engine Optimization
ChatGPT, Perplexity and AI Overviews answer without sending a click. GEO gets you named inside the answer.
Design & development
Responsive, fast, accessible sites in clean hand-written code. No page builders, no template bloat.
Selected work
Five projects, five different problems
E-commerce, a ranking machine, a niche service brand, a B2B product, and a national law firm.
SEO · AEO · GEO
How Is The Sargassum?
HowIsTheSargassum.com — a real-time Caribbean beach tracker I built that ranks #1 on Google and gets cited by ChatGPT. The clearest proof of the method.
Read the case study
E-commerce · Content
Physis Luxe
A clean-clinical skincare store built end-to-end on Square Online — 14+ SKUs, full content suite, custom JS where the platform fell short.
Read the case study
Legal · Multi-stakeholder
Weitz & Luxenberg
Ran the redesign of a national plaintiffs' firm site across attorneys, compliance, and two outside agencies.
Read the case studyRank on Google. Get cited by AI. Win in NYC.
Tell me what you're building. First conversation is free, and you'll leave it with a straight answer either way.
Get in touch