Websites built to be found, not just built

Yes — that's the whole point of planning it properly. Rankings are lost in a redesign when URLs change and nothing tells Google where they went. Every URL on the old site gets mapped to its new home and 301-redirected, the internal linking is rebuilt to match, and the sitemap is resubmitted so the crawl happens on your schedule rather than by accident. Weitz & Luxenberg was a national law firm redesign run exactly this way.

Schema markup is structured data in your page's code that states plainly what the page is: a person, a business, a service, a FAQ, a case study. Humans don't see it. Search engines and AI engines read it to understand you rather than guess. Without it, an answer engine has to infer what your business is from prose — and it often gets it wrong or skips you. With it, you're a defined entity it can cite. Every page I build ships with it.

Ask one. Type a question your ideal customer would ask into ChatGPT or Perplexity and see who gets cited. If your competitors are named and you aren't, you're invisible — regardless of where you rank on Google. The two are separate systems. Ranking #1 on Google does not mean an AI engine can read, trust, or quote you.

We talk about what you're trying to win — the customers, the questions they're asking, and where you currently sit when they ask them. I'll tell you honestly whether a new site is the right spend or whether you'd get further fixing what you already have. No obligation, and I'd rather say so than sell you a rebuild you don't need.

SEO gets you ranked on a results page. AEO gets your answer lifted into the box at the top — the featured snippet, the voice answer — so the searcher never scrolls. GEO gets you cited inside a generated answer from ChatGPT, Perplexity or Google's AI Overviews, where there is no results page at all. They need different content structures, and a site built only for the first one loses the other two by default.