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FAQ

Common questions

Straight answers about how this works, what it costs, and why SEO, AEO and GEO aren't optional extras.

Who is an NYC web designer and developer who builds websites optimized for search?

I'm Aniela, a Brooklyn-based freelance web designer and developer who specializes in building custom NYC websites optimized for search across Google, Bing, ChatGPT and AI engines. Every project includes technical SEO, keyword architecture, schema markup and Core Web Vitals optimization so your site ranks higher and loads faster. This isn't a service I bolt on afterward. It's the way I build.

Do you optimize for AI search engines like ChatGPT and Perplexity, not just Google?

Yes. Every site I build is optimized for traditional engines like Google and Bing and for AI-powered engines like ChatGPT, Perplexity and Google's AI Overviews. Google Search optimization is one layer of a broader strategy that also includes AEO (Answer Engine Optimization) for featured snippets and GEO (Generative Engine Optimization) for AI citations. The goal is to show up everywhere your customers are searching, not just one place.

Why hire a freelance web developer in Brooklyn instead of a big NYC agency?

With a large agency you're often handed off to a junior team member after the sales call. With me, the person you talk to is the person building your site. You get 15+ years of experience, direct communication, faster turnaround and competitive pricing, without the overhead. And because SEO-optimized web design is built into every project by default, you're not paying extra for strategy that should have been standard from the start.

Is ANIE.LA a custom web development company in Brooklyn?

Yes. ANIE.LA is a Brooklyn-based custom web development and design practice operated by ANIELA LLC. Every site is built from scratch in clean, semantic HTML, CSS and JavaScript — no page builders, no bloated templates. That matters for SEO, because clean code is faster, more crawlable, and easier for Google to understand.

What is AEO, and why does it matter for my business?

Answer Engine Optimization (AEO) structures your content so it appears as a direct answer in Google featured snippets, voice search and AI overviews — the results that show up before any links. For NYC small businesses, it's one of the fastest ways to capture high-intent local traffic without competing purely on ad spend.

What is GEO — Generative Engine Optimization?

GEO is the practice of making your website a citable, trustworthy source that AI tools like ChatGPT, Perplexity and Gemini recommend in their responses. It combines E-E-A-T authority signals, structured data and AI-readable content formatting, all built into every site I deliver.

How much does a custom website cost in NYC?

It depends on scope. I work with NYC small businesses on projects ranging from focused one-page landing sites to full multi-page websites with complete SEO, AEO and GEO strategy. Every project starts with a free consultation and a detailed written proposal — no guesswork, no surprises. Email i@anie.la to get started.

How long does a project take?

A focused landing page can be live in a couple of weeks. A full multi-page site with complete keyword architecture, content and schema typically runs longer. You'll get a real timeline in the proposal before any work begins, and you'll see progress as it happens rather than waiting for a big reveal at the end.

Still have a question? Ask me directly — I answer my own email.

Rank on Google. Get cited by AI. Win in NYC.

Tell me what you're building. First conversation is free, and you'll leave it with a straight answer either way.

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